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Cartier, Aspen, and Tech: Partytrick Changing the Brand Event Landscape
The Founder Newsletter from Kristin Taylor
Kristin Taylor
May 12, 2025
Hey friends,
This week, I went behind the mic with my friend, Virginia, for a founder-to-founder transmission with the juice behind the headlines.
We decided to cut through the confetti and talk real strategy: why your brand events actually matter, what makes them flop (hi, Tarte), and how one founder is turning a luxe event career into a tech-powered empire. If you’re building community, planning activations, or trying to stand out without selling out — this one’s for you.
🎙️ New Episode Drops Monday, May 12:
Virginia Frischkorn, founder of Partytrick, went from planning $100M worth of luxury events to building the platform that’s finally making IRL scalable. She’s proof that systemized excellence is the secret sauce — and that fun can be a business model.
Inside the Episode:
What most brands get wrong about live experiences
How Partytrick is changing the sponsorship game
From luxury Aspen weddings to scalable software — the transition decoded
The 5-senses framework behind truly unforgettable events
How to pitch a brand and actually get the “yes”
💭 Founder Thought of the Week
Raising capital made me realize this: most people handing out checks don’t actually get your business — you do. Your clarity is the currency. If they don’t get it? Cool. Go find the ones who do. Being underestimated is exhausting — but also underrated.
💌 Lately I’m Loving
Product: Ketone IQ — for that clean energy marathon-founder grind.
Moment: She’s got the Juice was killer in Charlotte, NC. Want to see the gallery? ShesGotTheJuice.co (Denver’s up next in September)
Win: We’re launching on Partytrick’s platform soon. A little tech for the wine!
NEW, NEWS 🚨
✨ Real-World Opportunities
→ Building events into your marketing? Apply for Partytrick’s brand portal
→ Want in on founder dinners + real convos? Get on Our List
→ Sponsoring events? Get the ROI toolkit you actually need
✨ Opportunities to Connect IRL + Online
🧃She’s Got the Juice – Our biggest event of the year in Denver, CO in September - look for more details coming soon!!
Until next drop,
– Kristin & the More Than the Hype crew
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